Post by wr3w on Oct 25, 2023 10:55:35 GMT
Start by Defining Your Goals We’ve said many times that before you can actually work on your business in the best possible way, you must first define what you want in your business. leader in your field, to grow your business, to launch a new product, to increase your company's voice in the market. These goals should be set collectively by the company, not just you. Your goals are based on this. Your goals should be measurable.Can impact the company's goals. Assuming a company expects revenue growth in the next year, website performance can help with conversions, new visitors, and overall more traffic.
So, your goals might look like the following: Increase overall website traffic from % Increase new moible number data visitor percentage from % Increase your website's conversion rate from % Note that keyword rankings and keyword-based traffic are not here. It's doubtful they'll ever be part of your defined goals, but understanding your goals and the company's goals can help change the conversation. Now, what do you want to accomplish? It’s time to have the hard conversations. You should report your goals from above as well.What actions are you taking to impact these numbers.
At some point, your boss or client will ask for a keyword or ranking report. When they do, ask them what they want to accomplish with the information. It will give you a deeper understanding of what they are looking for and how best to report back to them. It's probably to let them know what your priorities are, which is understandable. Start by explaining your goals and how they impact larger company goals. Then, interpreting changes in the information sent to analytics, and reporting at the keyword level is nearly impossible. Finally, talk about how you want to focus on things that can be measured.
So, your goals might look like the following: Increase overall website traffic from % Increase new moible number data visitor percentage from % Increase your website's conversion rate from % Note that keyword rankings and keyword-based traffic are not here. It's doubtful they'll ever be part of your defined goals, but understanding your goals and the company's goals can help change the conversation. Now, what do you want to accomplish? It’s time to have the hard conversations. You should report your goals from above as well.What actions are you taking to impact these numbers.
At some point, your boss or client will ask for a keyword or ranking report. When they do, ask them what they want to accomplish with the information. It will give you a deeper understanding of what they are looking for and how best to report back to them. It's probably to let them know what your priorities are, which is understandable. Start by explaining your goals and how they impact larger company goals. Then, interpreting changes in the information sent to analytics, and reporting at the keyword level is nearly impossible. Finally, talk about how you want to focus on things that can be measured.